Anime Review - Durarara!!
When I was in Japan in 2010 there was DRRR!! merchandise EVERYWHERE! (I feel like one exclamation mark just isn't enough anymore...) Merch included everything from phone mascots and pencil boards to milky flavoured sweets and even a range of perfumes! The Ikebukuro branch of Animate is the companies flagship store and coincidentally the same city in which DRRR!! is set. The popularity of Durarara!! in itself has spurned a tourism boom within Ikebukuro.